You may have seen the reveal trailer for Max Payne 3 last week ( maybe you haven't), yet there is a 100% chance are you haven't see it like this. Pop Up video was the shit back in the 90's with it eventually dying off for some reason or another (*cough* MTV). You'd usually see a breakdown by some outlets looking for minute details in the wake of such lack of solid information in the much maligned Rockstar way. This time the tables have been turned with Rockstar themselves dishing out the juicy bits in the form of their The Max Payne 3 First Trailer: Pop Up Edition.
(Via Rockstar Games)