Aligning with the explosion of E-Sports over the years and the rise of TwitchTV, Paradox Interactive is betting the virtual sport farm. As the first title to enternally support streaming directly to TwitchTV, The Shadow Effect is attempting to test out the often stated adage of "If you build it, they will come", but will that work in the world of gaming to attract gamers to a game that at the moment has exactly zero public players?
The popularity of TwitchTV will only go so far as The Showdown Effect needs to find a following before TwitchTV integration will mean anything. On the flipside, a casual TwitchTV viewer will have a ridiculously easy route to see the game in action at the low low price of free. Can you beat that?
[Full Press Release available after the break.]
San Francisco – June 4, 2012 – TwitchTV, the world’s leading video game broadcasting network, today announced at the Electronic Entertainment Expo (E3) that Paradox Interactive will be the first publisher to enable players to broadcast live gameplay directly from their games to the TwitchTV community.The Showdown Effect is their inaugural title featuring this functionality in the form of a direct link from the game’s dashboard to TwitchTV’s broadcasting platform. Given the proliferation of marquee brands streaming content on TwitchTV, the trend toward making the process more accessible for their fans was a logical next step.
“We’ve seen explosive growth in the live broadcasting industry which is happening organically with gamers and strategically with publishers, both of which recognize that gaming has evolved into a spectator phenomenon,” said Emmett Shear, CEO of TwitchTV. “Enabling players to stream their games to TwitchTV with a quick click - such as what Paradox Interactive is doing with The Showdown Effect - opens the door even wider to potential streamers in the gaming community.”
Paradox Interactive is a leading global publisher of PC-based strategy games whose portfolio includes firmly established PC franchises such as the critically acclaimed Europa Universalis, Crusader Kings, the Hearts of Iron series, Magicka, Majesty: The Fantasy Kingdom Sim and the upcoming War of the Rose s. 2012 marks Paradox Interactive’s most ambitious line-up of titles to date. Among them is The Showdown Effect, which is the first game to have TwitchTV integration.
“We wanted players to be able to easily broadcast The Showdown Effect directly from their computers since many of our games are already being streamed in a less turnkey manner,” said Fred Wester, CEO of Paradox Interactive. “The Showdown Effect is a multiplayer game inspired by 80’s and 90’s action movies and packed with weird and wild weapons from frying pans and broomsticks to light sabers and shotguns; it really lends itself to a spectator driven medium like TwitchTV.”
On Tuesday, June 5th at 12:00pm, Paradox Interactive will premiere their latest content from The Showdown Effect at TwitchTV’s stage in the South Hall (Booth #347). TwitchTV will also be live broadcasting new and upcoming content daily from some of the biggest video game publishers in the industry, including 2K Games, Ubisoft, Activision, SEGA, CAPCOM, Electronic Arts and more.
Beyond Paradox Interactive, TwitchTV is working with several of the largest hardware and software publishers with additional integration announcements planned this year.
View the in-game streaming announcement trailer:http://youtu.be/2KHROz7vYeA
About Paradox Interactive
Since 1999, Paradox Interactive has been a leading global publisher of PC-based strategy games. Its steadily-growing portfolio includes firmly established PC franchises such as the critically acclaimed Europa Universalis, Crusader Kings, Hearts of Iron and Magicka. 2012 will be Paradox Interactive’s most ambitious line-up of titles to date with such anticipated releases as War of the Roses, Starvoid, A Game of Dwarves and Dungeonland. It is also expanding its presence in the free-to-play arena through Paradox Connect with upcoming games such as Salem: The Crafting MMO. For more information, please visit www.paradoxplaza.com and followwww.facebook.com/ParadoxInteractive and www.twitter.com/pdxinteractive
TwitchTV is the world’s leading video game broadcasting network where more than 17 million gamers gather every month to watch and interact around the games they love. TwitchTV’s proprietary video delivery platform and infrastructure form the backbone of a distribution network for leading video game broadcasters including pro players, tournaments, leagues, developers and gaming media organizations. TwitchTV is leading a revolution in gaming culture, turning gameplay into an immersive entertainment media experience. Learn more at http://twitch.tv.